The name Le Locle seems to be a reliable ingredient of success. As well as being the name of Tissot’s home and heritage, nestled in the Swiss Jura Mountains, it is the name of a hugely popular automatic watch family. The models display exquisite elegance with details such as Roman numerals and a traditional Le Locle signature which complete the picture of classical chic.

Tissot is a brand with a tradition dating back to 1853 and is currently the largest Swiss watch manufacturer. The brand was founded by Charles-Félicien Tissot in the town of Le Locle in the foothills of the Jury and the “plus” in the brand’s logo symbolizes the Swiss quality and reliability for which Tissot watches are world-famous.

Mr. Tissot’s goal was to make great watches at a great price while being a “traditional innovator.” Milestones include Tissot Antimagnétique (1930) – the first antimagnetic watch, Tissot Idea (1971) – the first plastic mechanical watch or Tissot T-Touch Expert Solar (2014) – the first solar-powered touch watch.

Tissot is the official partner of the Tour de France, Moto GP, hockey or basketball races and offers collections related to these sports.