ABOUT THE MAURICE LACROIX AIKON COLLECTION
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The Maurice Lacroix Aikon collection is a repeat of the Calypso collection that the brand introduced in 1980. The Calypso collection has been a staple of the brand for almost a decade, with the exception of the Masterpiece collection. In 2010, Maurice Lacroix decided to relaunch the collection under the name “Aikon”.

Arrangement

One of the features of this collection that carries the heritage of the Calypso brand is the six arms. The collection is available in different dial sizes from 35mm to 45mm. Whereas, in the Aikon Automatic Chronograph series, the chronograph is placed at 12, 6 and 9 o’clock, except for the skeletonized version. One of the watches in the Aikon Automatic collection is the Mahindra Racing Special Edition. The bright dial is complemented by a strong hexagonal case and gives the watch a sporty look. Maurice Lacroix Aikon Quartz has features like chronograph and date. Available in three different dial sizes, the Aikon Quartz collection is for both men and women. For women, the Aikon Quartz comes in a 35mm case and also has a variant with a mother-of-pearl dial. Whereas, in the Aikon Quartz Chronograph series, the chronograph is pressed at 12, 6 and 9 o’clock. AIKON #TIDE

The Maurice Lacroix AIKON #tide collection is made with a blend based on recycled ocean plastic in collaboration with Tide Ocean SA. Tide Ocean is a company from Basel that specializes in recycling plastic in the ocean. PET, also known as plastic, is highly recyclable but has a significant environmental impact. Therefore, in order to limit his carbon footprint on the environment, Maurice Lacroix decided to create his AIKON # tide with recycled plastic. The bezel, case back, crown and bezel are made from a combination of recycled rubber and fiberglass. The dichotomy between the new PET and the material used in AIKON #tide is that this compound is twice as strong and five times stronger than virgin PET. It takes 17 bottles to make one AIKON #tide with a very low carbon footprint. The brand has committed to eliminating 10 million plastic bottles and helping the environment in a cleaner way.